Campaign Website - Your #1 Communication Platform Immediately available when the voter is receptive and seeking information Adaptable on short notice to changing political climate Good fundraiser Not subject to "review boards" Low cost compared to alternatives
	Email Campaigns Good fundraiser Good persuasion tool Low cost per distribution Not subject to SPAM restrictions
	Phone Banking Good fundraiser Good persuasion tool Labor intensive
	Social Media Excellent strategy for progressive campaigns Some conservative campaigns have expressed concerns of censorship by Social Media and fear this avenue of communication may not be reliable.
	Mainstream Media Good strategy for progressive campaigns Some conservative campaigns have expressed concerns of censorship by Mainstream Media and fear this avenue of communication may not be reliable. Limited key advertising slots High cost
	Door-To-Door Canvassing Conflicts with social distancing guidelines; canvasser may not be welcome Anticipated recruiting difficulties Costly
	Communutiy Meetings & Events Conflicts with social distancing guidelines Attendance may be limited by COVID-19 concerns Finding venues may be problematic

Choosing a domain name is one of the most important decisions you'll make when setting up a website. It's even more important when that website is a political one because you have a very limited time in which to publicize your site, get the voters to visit, and convince them to vote your way. A good ballot measure domain name can help voters find your site more easily and hear the message that you want to deliver.

A New Domain Strategy for Your Campaign

Your campaign website is at the center of your voter education and fundraising efforts. It also plays a major role in the all-important branding of your campaign. Your most basic message to the voters is “Vote Yes On #” or just simply “Yes On #”. Consider making “Yes On #” your brand and repeating it often and everywhere, including as your domain name that is printed on every single piece of campaign signage and literature. This will transform your domain name from a passive web address into an active marketing tool! YesOn#.org will help brand your campaign and send a subtle message to voters every time they see it!