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Choosing a domain name is one of the most important decisions you'll make when setting up a website. It's even more important when that website is a political one because you have a very limited time in which to publicize your site, get the voters to visit, and convince them to vote your way. A good ballot measure domain name can help voters find your site more easily and hear the message that you want to deliver.
Your campaign website is at the center of your voter education and fundraising efforts. It also plays a major role in the all-important branding of your campaign. Your most basic message to the voters is “Vote Yes On #” or just simply “Yes On #”. Consider making “Yes On #” your brand and repeating it often and everywhere, including as your domain name that is printed on every single piece of campaign signage and literature. This will transform your domain name from a passive web address into an active marketing tool! YesOn#.org will help brand your campaign and send a subtle message to voters every time they see it!