Do You Want Your
Campaign Message
To Reach More Voters?

Choose the
Right Domain Name
And It Will!!

Just as “location” is vital to success in real estate, your Internet address or domain name is vital to success on the Web. You've spent a lot of time and resources developing your campaign website, now get a top-quality domain name that delivers the voters.

• Easy to remember or guess
  • Standard format voters expect to see
    (Ex. YesOn2.com, YesOnProp2.com, VoteYesOn2.com, YesOnAmendment2.com, NoOnMeasureD.org)
  • No committee names or other words that are hard to remember or spell
  • No hyphens
  • .com or .org only
• Integrated with your campaign
  • Choose domain name EARLY
  • Integrate domain name into all campaign materials
  • If done right, your campaign should be known as the "Yes On 2 Campaign" or the "No On Measure B Campaign", etc.
• Call to action
  • Your domain name should appear everywhere. If chosen correctly, each time somone reads, hears, or speaks it they will receive a subtle reminder of the action you want them to take.
  • Example: Use YesOnProp2.com vs. the less motivating Prop2.com or CitizensForGreenerGrass.org
• Reasonably short
  • Easier to read from a moving vehicle
  • Easier to remember
  • Enables larger font size