Choosing a domain name is one of the most important decisions you'll make when setting up a website. It's even more important when that website is a political one because you have a very limited time in which to publicize your site, get the voters to visit, and convince them to vote your way. A good ballot measure domain name can help voters find your site more easily and hear the message that you want to deliver.

Easy to Remember/Guess Helping Voters Find You

When voters see your campaign's domain name they usually have only seconds to remember it. The domain MUST be memorable, not some obscure name that fits the cause but that no one could guess, let alone remember. The best way to make your ballot measure domain name memorable is to select a standard format that voters are used to seeing and that they could easily guess (because MANY of them do). Almost all of the domains in Ballot Measure Domains' portfolio meet this standard-format criteria.

Improve Search Engine Rankings

A good domain name that relates to your ballot designation improves your ranking in search engines, which means that voters will discover your site earlier in the search process and will be more likely visit your site before they lose focus.

Establish Campaign Identity

Choose your domain name as soon as your issue is assigned a ballot designation. Integrate the domain name into all of your campaign materials. If done right, your campaign should be known as the "Yes On 2 Campaign" or the "No On Measure B Campaign", etc. Remember, your objective is to get the voter to vote the way you want them to. Keep the action message basic and consistent – NoOnPropA.org

Act as a Call to Action

Your domain name should appear everywhere! If chosen correctly, each time somone reads, hears, or speaks it they will receive a subtle reminder of the action you want them to take. Compare the action messages delivered by YesOnProp2.com vs. the less motivating Prop2.com or CitizensForGreenerGrass.org.